This town needs more…signs!
We read the “Sign” story on page 1, and were immediately reminded of an “Our two cents” that ran back on August 20, 2015. We remembered that we had a beef with all the signs out there back then, and now we’re reading about a study that says Uxbridge needs more signs.
(We are resisting the urge to just insert three particular letters here, the first one being ‘W’…)
We hauled the Aug. 20 edition out of the electronic vault to see if what we said then still had any relevance to this issue. OMG. Does it ever, with some minor updates.
“Talking about distracted driving is the thing these days,” we wrote then. That hasn’t changed. We went on to explain that “distracted driving, under the Ministry of Transportation rules, means that it’s illegal to ‘operate hand-held communication and electronic entertainment devices while you’re driving, and to view display screens unrelated to your driving.’”
To view displays unrelated to your driving. Well, we suppose that, if you’re looking for the Foster Memorial, a sign with an arrow on it saying “Foster Memorial, this way” is related to your driving. But when you put that sign next to the billions of other signs already out there… We’re betting it will be pretty easy to lose the Foster sign in amongst all the others.
We don’t take issue with wanting to attract/keep visitors to Uxbridge, not at all. We do take issue with 45 more signs being added to the hodgepodge already popping out of the ground like mushrooms. If we take on 45 more signs, can we get rid of the huge digital monster at the south entrance to town? Please? Would all the other township signs that surround our bit of the countryside all be made to look attractive and the same in style? The 45 new signs, the article says, would “use standard, nationally recognized symbols for accommodation, dining, etc.” (hang on a second, we’re doubled over laughing at the mention of needing an accomodation sign here…) We’re glad that the new signs will all look nice and the same, like other nice towns.
Also from the Aug. 20, 2015, editorial: “You’re going to have a hard time convincing us that all this literature in our peripheral vision is not causing some seriously distracted driving. One can learn where to get the best pizza, a good deal on a hair cut and which event to attend this weekend all while driving 50 metres out along Toronto St. South. Not that any of that information is retained. But wait – the same signs are everywhere. Marketing studies prove we do retain when repeatedly bombarded.”
We do feel that, while we, more than the average Joe, understand the need for advertising and marketing, all the various signage out there looks, well, a little trashy. We want to make this town look better, attractive, touristy. Not trashy.
“Why do we need to be inundated like this? Why do we need to ruin the landscape with all this written paraphernalia? Is there not one moment of the day when we can be left alone, to enjoy the scenery and our surroundings, perhaps, heaven forbid, be alone with our thoughts?”
It’s interesting that a sign study group didn’t notice the plethora of signs we already have, or suggest getting rid of some. Maybe they didn’t notice. That’s certainly a sign, but not of good decision-making.